From the start of next season (July 2022), sports streaming platform Screach will deliver coverage of the PKO Ekstraklasa to bars, cafés, and clubs across the UK for the first time in the league’s history. 

Venues will access live streams of the Ekstraklasa league via subscription or pay-per-view on the Screach platform. In the UK, it is indeed not rare to encounter Poles willing to follow their favourite home team.

What’s more, Screach announced the upcoming expansion of its partnerships to other European countries with a high Polish diaspora. 

“Britain is home to a large and close-knit Polish community, for whom the […] Ekstraklasa provides a powerful link to their homeland. From July, Screach will enable the owners and operators of bars, clubs, and cafés across the UK to harness the power of that connection to attract and retain Polish football fans in their venues,” Robert Rawlinson, CEO of Screenreach, proudly announced. 

“PKO Bank Polski Ekstraklasa is consistently expanding its presence across international markets and looking for new ways to reach fans outside Poland. In our country, football fans tend to watch matches primarily at home. But many Poles living in the UK have embraced the excitement and spectacle of watching a game in the pub with their friends,” Marcin Animucki, chair of the board of Ekstraklasa SA, told Digital TV Europe.  

“Thanks to our cooperation with Screach, the Polish Ekstraklasa will be widely available in such venues from the next season. Fans of Polish football will be able to watch games together outside the home, and our league will gain an additional opportunity to increase its recognition and audience,” he added.

Image: Pixabay

Author: Sébastien Meuwissen