German sportswear manufacturer Adidas picked Warsaw as its first flagship store in Central and Eastern Europe (CEE).

According to Puls Biznesu, Adidas, „valued on the market at about EUR 29 billion, half as much as a year earlier, has taken an important step in its development in Poland, where it has been present since 1991.„

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„Warsaw plays an ever greater role in building trends, hence the choice of this city was key for us,” Adidas’s managing director for Central Europe, Marina Mogus, told the Polish newspaper. 

„Adidas is a well-recognised brand, often worn in Poland, and that’s why we want to ensure consumers have the possibility to have the best and most modern retail experience,” he added. 

Adidas already has 35 stores across the globe in its strategic markets: New York, Los Angeles, Tokyo, Paris, and London.

„The first Brand Center was opened in 2019 in the capital of Great Britain, and the first in Central Europe was in 2021 in Berlin,” as Puls Biznesu reported.

The new store takes up 2,400 square metres (sqm) on three floors of the Wars Sawa Junior building, of which 420 sqm are the Sports Base Warsaw, a free training and meeting space.

Image: Adidas, Twitter @Chuck_Bartos and @j10harvey

Author: Sébastien Meuwissen